What is Chiquita Banana?

Chiquita began using “Chiquita Banana” in its advertising campaigns, focusing on the uniqueness of its products. The logo featured a dancing banana wearing a traditional Colombian female costume, drawing attention to the product’s cultural origin and making the brand more engaging by associating it with carnivals and joy.

Do Chiquita bananas still have stickers?

This allowed consumers to quickly find Chiquita bananas, and the stickers may still be found on Chiquita bananas today. In 1987, Miss Chiquita transformed from an animated banana into becoming a woman. Oscar Grillo, creator of The Pink Panther and renowned artist, was at the forefront of Miss Chiquita’s makeover.

Did you know Miss Chiquita is a banana?

We began the largest branding program ever undertaken by a produce marketer, accompanied by a record-breaking ad campaign that included affixing the trademark Blue Sticker to bananas. Miss Chiquita was depicted as a banana until 1987, when artist Oscar Grillo, the creator of the Pink Panther, transformed her into a woman.